Meet Our Founder
Brother Amir Tracey Muhammad
Brother Amir Tracey Muhammad, is a native of Birmingham, Alabama and is the son of the late James Cullen Hassell Sr. and Mary Louise Hassell.
He attended several schools throughout the Birmingham Public School System including, Jackson Elementary, Brown Middle School and graduated Middle School in Dothan, Alabama. He played baseball and was the Quarterback and Co-Captain of the football team. Mr. Muhammad, graduated from Ensley High School in 1987
After graduating from high school, he enlisted in the US Army and served for a very short period of time.
In 1990, Mr. Muhammad became a registered member of the Nation of Islam and was given the Holy name Muhammad by the Honorable Minister Louis Farrakhan.
He has faithfully served in various positions including, Student Fruit of Islam (FOI) Captain, Student Protocol Director, Student Prison Reform Ministry Coordinator and currently serves as Student FOI Class Instructor.
Mr. Muhammad has thirty three years of community service, that includes serving youth, as well as a community activist and organizer. His community service consists of volunteering as a Prison Reform Ministry Coordinator throughout Alabama’s state and federal prisons.
He also organized his neighbors and helped setup a Neighborhood Blockwatch program and his neighbors selected him to be their blockwatch captain,
Mr. Muhammad, has volunteered at his former high school as a graduate assistant football coach and mentor through an organization called Men in Action. He has mentored middle and high school students and a volunteer consultant with Junior Achievement.
In 2002, he provided personal security and assisted the late Reverend Dr. Abraham Lincoln Woods Jr., who led the movement, that made sure, the last bomber (Bobby Frank Cherry) of the Sixteenth Street Baptist Church, that killed four girls in 1963, went before the bar of justice.
Reverend Abraham Lincoln Woods Jr., ask Mr Muhammad to assist with the Birmingham Chapter of the Southern Christian Leadership Conference as a youth supervisor and he humbly obliged.
In 2006, Brother Muhammad started a nonprofit, Supreme Leadership Youth Academy, who’s slogan is “Preparing Our Youth For Global Affairs”.
The organization’s training components consist of, Leadership Development, Manhood Training, Conflict Resolution, Computer and Financial Literacy.
In the summer of 2008, with the assistance of the Nation of Islams International Representative, Student Minister Abdul Akbar Muhammad, Mr. Muhammad took a delegation of black boys from various cities throughout Alabama on an educational and cultural journey to the continent of Africa and visited Egypt and Ghana.
In 2008 and 2009 he was selected one of Who’s Who in Black Birmingham. Mr. Muhammad is a recipient of the Birmingham Metro Chapter of the NAACP Great Fathers Award and “Rising Icon” Award.
In 2015, his late wife Sister Nasira Sadette Muhammad, transitioned after her three year battle against breast cancer. Since his wife transitioned, Mr. Muhammad top priority has been his incredible children and being an unrelentless breast cancer awareness advocate.
After his wife’s passing, he was asked to serve as a board member of Brenda’s Brown Bosom Buddies, a non-profit organization that helps women of color diagnosed with breast cancer. The Board of Directors of BBBB voted unanimously for him to serve as the Chair of the 2017 and 2018 Annual Sistah Strut 5K Run/Walk event.
In 2017, during the Annual Classic In Pink Luncheon, State of Alabama Representative Juandaynn Givan and the Metro Birmingham Branch of the NAACP, Hezekiah Jackson presented Mr. Muhammad with an award, for his contributions to Breast Cancer Awareness In The African American Community.
In October of 2020, Mr. Muhammad founded Breast Cancer Awareness 365, a community outreach initiative centered around assisting children of mothers or fathers diagnosed with breast cancer and are receiving chemotherapy, radiation and or naturopathic therapies.
Furthermore in 2020, Breast Cancer Awareness 365 1st Annual Thanksgiving Initiative, provided ten women that were receiving treatments fully prepared dinners for their families and delivered them to their homes. Last year, the organization was able to assist twenty five families.
Also, the organization serves children who’s mothers are currently in treatment or mothers that has transitioned from their breast cancer diagnosis.
To offer healthier meal choices for those diagnosed with breast cancer and their caregivers, in October 2020, Mr. Muhammad started an online cooking show tilted, “Manning Up In The Kitchen”.
Needless to say, the show is inspiring caregivers and others as they provide healthy and nutritional meals for their families and soon can be viewed nationally.
Mr. Muhammad, served as a board member of Pinktopps, a nonprofit 501(c) 3 organization based in Bessemer, Alabama. Pinktopps mission is to focus on early breast cancer detection for men and women.
Furthermore, Mr. Muhammad is the recipient of the 2019 Birmingham’s District 8 Man Of The Year Award, given by Birmingham City Councilman, Steven Hoyt.
Mr. Muhammad, has served as the Public Relations Director and Coach of the Alabama Blackhawks, a semi pro developmental football league.
Mr. Muhammad is a Certified Dianetics Therapy Auditor and in 2018 graduated from the Birmingham School of Massage with a Dual Certification in Massage and Neuromuscular Therapy.
In 2021, he was approached by an associate, writer and movie producer Valton Johnson, to be in the second episode of “Welcome To Dundrill Heights”. He’s known as “Bubbles”, a reformed convict and brother to a high profile attorney James Jackson Jr..
Episodes one and two, can now be viewed on Tubi and Amazon Prime and Reveel TV.
Mr. Muhammad has five wonderful children daughters, Amirah, Alia, Fatima, Malika and son Mikal.